Where We Get to Know Each Other We’ll ask you questions to learn more about your differentiators and you’ll be able to ask us questions as well.

Understanding Your Space and Goals Using your properties details, we’ll get a deep understanding of the local market (city, town, or even neighborhood) to see how others are presenting their properties and how their perceived value is related to their nightly rate. We’ll compile these properties on a matrix to see if there are white space opportunities.

Where Insight Meets Creativity Based on our research, we’ll create 1-2 moodboards that we feel will position your property uniquely in the market. These boards may include competitor branding, inspirational textures, colors, moods, and styles.

Working With You, Start to Finish You are an important part of the process, because nobody knows your property and the STR market better than you do. After approving a design direction, we’ll work through 2-3 rounds of revisions with you to develop the property's primary identity, the logo.

Bringing the Brand to Life Leveraging the main logo and your design direction, we’ll flesh out the other parts of your brand package. For the foundation package, that means colors, fonts, an alternate logo and a brand guide. For the Signature package, that also includes additional graphics and tools to set your new brand up for success. Collateral, like flyers, include up to 2 rounds of revisions as well to get them just right.