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Pulp

Location

St. Petersburg, FL

Vibes

Modern, Vibrant, Playful

Project type

TAILORED: Hotel Identity and Branding

This vibrant, juicy brand was created for a bespoke mini hotelier in St. Petersburg, Florida. The target clientele were 30-40 year olds looking for something different and unique. While being inspired by Florida citrus, the bright colors, mixed with a rich black differentiate this property from others who play it safe in a crowded market. The brand elements pair vintage appeal with confident, contrasting marker lettering spell out hotel-specific messaging. The logo mark is hand drawn and tooled, guaranteeing a unique logo that will grab attention.